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To be found. Having an OMB Profile is a great first step in building your online presence. However to be found by people you need to be found in search engines.
One of the best ways to be found is by creating articles and blog posts of interest to others. By writing in a search engine friendly style, your articles will be found when users search for answers in their favourite search engine. If you write well your blog posts will contain useful information and terms that your target users will be searching for.
Here are the top search engines you should know about
There are many search engines. Search engines allow internet users to search for something they are interested in. The terms we put into search engines are called search terms and a whole industry has grown up around the internet called search engine optimisation or SEO for short.
Many so called Gurus claim they know how to Game the Search Engines and offer so called SEO services for a fee. The truth is that no one person could possibly understand the complex search algorithms used by the likes of google, and the best way to learn about SEO is to read the guidelines the search engines put out themselves, which are free. It is well worth your time to know what works and what does not.
The big established internet firms such as Google and the others listed above have powerful search engines, which attempt to crawl all the public web pages in the world and rank the information so that it is useful to internet users. This means that you can have your blog pages listed and ranked in search engines and hopefully served up to users who search for items using terms that match those included in your blog posts.
OMB Blogger pages are automatically get crawled by the "Google Spider". The robot that reads billions of web pages, sorting data for google search users.
Google is the largest and by far the most important search engine on the internet. So if you create blog posts that provide useful information to your target readers, who are also search engine users, there is every likelihood of your page being discovered and ranked by Google users.
You do not have to do anything fancy to have your pages listed and ranking in Google as this will happen automatically once you publish your blog post.
Your blog post will effectively become a unique web page or "url" in the eyes of Google. You can help your pages to perform better in search engines by adding images and video content as well as using clear headings and well written paragraphs. Key words should appear naturally throughout your articles, not over used . The old habit of Key Word Stuffing is not a recommended strategy and will likely get your pages penalised. If you use unique original content you will rank for that content. If you copy another page Google is smart enough to know that you have duplicated content and will generally rank the original most useful content.
Trying to game the search engines is a pointless task. The algorithms have become too sophisticated for most users to game, and is more likely to have your page penalised than ranked. Google aims to show the most useful pages to users who are searching. So help yourself by helping others to find what they are looking for.
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