Basic Menu Build
Mobile Logo OnMyBubble.com

Login
Signup

People
Gamer
Blogger
Marketplace
Right menu panel
Login to join live streaming events.

Please login to use video chat.

Login
EricBBigham's blog: Lily O'Brien's chocolates founder: 'Sugar is becoming a little b - Views ( 115437 ) -article by: EricBBigham

EricBBighams' BLOG ( 115 articles!)

Lily O'Brien's chocolates founder: 'Sugar is becoming a little b - Views ( 763 )
Lily O'Brien's chocolates founder: 'Sugar is becoming a little b  

Lily O'Brien's chocolates founder: 'Sugar is becoming a little b

Author: EricBBigham , Last Modified, 2020-07-11 08:04:59

Category: food Keywords: Lily-O-Briens-chocolates-are-becoming-the-favourite-amongst-sweet-lovers-in-Ireland

763 views 45


Lily O'Brien's chocolates founder: 'Sugar is becoming a little b

Lily O'Brien's chocolates founder: 'Sugar is becoming a little bit of a bad guy'
But Mary Ann O’Brien expects the Kildare company to hit €50m in sales within a few years.

image description
BY CONOR MCMAHON REPORTER, FORA
OCTOBER 7TH 2017 7 MIN READ
LUXURY CHOCOLATE COMPANY Lily O’Brien’s expects to hit sales of €50 million within the next five years.

In an interview with Fora, founder Mary Ann O’Brien says the Kildare-based outfit’s turnover has surpassed the €30 million mark and is on track to nearly double by 2021.

Headquartered in Newbridge, Lily O’Brien’s celebrated its 25th year in business this year.

The idea for the luxury chocolates famously came to O’Brien – who named the company after her daughter – while she was on holiday in South Africa.

At the time, O’Brien was in “recuperation mode” after being sick for two years with chronic fatigue syndrome.

An edible chess set in her hotel served as the inspiration for the fancy chocolates, which are now exported to 16 countries.

“It’s hard to believe that it took me down the road that it did,” O’Brien says.

“It was not an overnight success. It was a building-block project and still is,” she says. ”It’s been a long old road and there has been a lot of learning along the way.”

“We’ve learned the hard way that you only have so many people to look after businesses on the ground in these countries,” she says. “If you’re going to have positive effect and make products that the consumers love, you need to have your finger on the pulse.

“You need to make sure the culture of that country suits the taste profile of your product.”

There’s also a matter of biting off more than it can chew. For example, the company is not chasing after China as it doesn’t have the scale to make what management would see as a significant impact there.

Sale

It was announced earlier this year that Lily O’Brien’s majority shareholder, private equity fund Carlyle Cardinal Ireland (CII), had put the company up for sale with an asking price of €50 million.

When asked when she expected a deal to close, O’Briens says, “How long is a piece of string?”

“Our present owners are superb people, but they were very clear when they bought us that they’re usually people who hold a business between four and five years,” she says.

“It’s no secret that we are there for somebody to approach. As to when it will happen, there is no definitive timeline. Nor is there any hurry. They’re very happy and the company is very profitable and doing well.

“If you sell a company, nothing really changes. It’s just business as usual. A business is a living, breathing entity and it doesn’t mind if it’s being sold or not. It needs to continue growing and looking for opportunities.”
Next week, O’Brien will be one of a number of business ambassadors taking part in talks around the country for National Women’s Enterprise Day, which is organised by the Local Enterprise Office.

O’Brien has been actively supporting businesswomen over the years, namely through the Women’s Network of Ireland and ‘Going for Growth’ mentorship programme.

When asked whether she has ever felt discriminated against because of her gender, O’Brien says: “It has never even entered my head.”

She says her father brought up O’Brien and her two sisters to believe that they could do whatever men could do.

“We were definitely brought up with no limiting beliefs. I just never saw any walls.”
O’Brien says the gender balance in the Newbridge boardroom is fairly evenly split, which has served the company well.

“We do find the different minds and attributes bring different assistance to a management meeting or indeed a board meeting.”

Other than chocolate making, O’Brien’s other passions are politics and charity.

EricBBigham

advertisement

Sign Up or Log in to leave comments.


Lily O'Brien's Chocolates - Our Story by Mary-Ann O'Brien

Keywords:Lily-O-Briens-chocolates-are-becoming-the-favourite-amongst-sweet-lovers-in-Ireland

Blog title: Lily O'Brien's chocolates founder: 'Sugar is becoming a little b




EricBBighams' BLOG

( 115 articles!)


EricBBigham's TOP BLOGs

More blog posts by EricBBigham

  • Cat steals some milk during Dean of Canterbury Cathedral's morning sermon Cat steals some milk during Dean of Canterbury Cathedral's morning sermon
    24  cat: 2020-07-10 »

  • DIY Garden Gate Home Improvement Project How to build a DIY Garden Gate for Privacy, Security and Style.
    562  DIY: 2017-10-04 »

  • The 2014: Living in the Shadow of Regulation? Whitepaper | Background to the crisis The 2014: Living in the Shadow of Regulation? Whitepaper Part 2 | Background to the crisis
    375  career: 2017-05-08 »

  • The 2014: Living in the Shadow of Regulation? White Paper | The Crash The 2014: Living in the Shadow of Regulation Whitepaper Part 4 | A Strategy For Success
    404  economics: 2017-05-08 »

  • The 2014: Living in the Shadow of Regulation? White Paper | The Crash The 2014: Living in the Shadow of Regulation Whitepaper Part 5 | The Global Financial Crisis
    379  career: 2017-05-08 »

  • Basic Approach | 2014: Living in the Shadow of Regulation? White Paper The 2014: Living in the Shadow of Regulation Whitepaper Part 6 | The Global Financial Crisis
    511  career: 2017-05-08 »

Product - Lily-O-Briens-chocolates-are-becoming-the-favourite-amongst-sweet-lovers-in-Ireland

Flowers in Chania If you have enjoyed reading this article, and wish to support the writer you can make a payment from as little as £1. All contributions welcome.View Product

Lily-O-Briens-chocolates-are-becoming-the-favourite-amongst-sweet-lovers-in-Ireland OnMyBubble.com

Sponsored Links


BLOG CATEGORIES


Lily O'Brien's chocolates founder: 'Sugar is becoming a little b

Blog OnMyBubble.com

Lily O'Brien's chocolates founder: 'Sugar is becoming a little b OnMyBubble.com

Epic 64-Player Multiplayer Battles - Squad up with your friends and join in the most epic multiplayer battles in FPS history with up to 64 players. Fight as infantry, lead horse charges or take control of amazing vehicles on land, air and sea, from tanks and biplanes to the gigantic Behemoths.

Read more »

Advertisements

Lily O'Brien's chocolates founder: 'Sugar is becoming a little b  

Dynamic Tags

Lily-O-Briens-chocolates-are-becoming-the-favourite-amongst-sweet-lovers-in-Ireland OnMyBubble.com


https://onmybubble.com/blog.user.php?pid=71-Lily-O-Briens-chocolates-are-becoming-the-favourite-amongst-sweet-lovers-in-Ireland
Logo